Read a blog by Seth Goodin the other day and he compared moving your finger around a glass until it starts to sing with what marketers seek, innovation.  Looking for things that vibrate and resonate and those that don’t. 

As Realtors, it is important that we must start by working on our Business Plan, .  It amazes me how many don’t have one and fly by the “seat of their pants”.  Without a business plan, it is virtually impossible to work on a Marketing Plan.  Instead of throwing everything at the wall and hoping that something sticks, start now by getting a business plan togethe.  Once you have the Business Plan together and you know where you are going, prepare the Marketing Plan that will help you to achieve your goals. 

Don’t forget the next important step to keep evaluating the effectiveness of your plans and if you are on track.  Why keep spending money on something that is not bringing the desired results?  It might be just a case of having to know the right speed and right place to make it sing!

Make sure that you are making the glass sing and not breaking it!

For Seth’s complete blog vist http://sethgodin.typepad.com/seths_blog/2010/11/seeking-market-resonance.html

Also visit www.realestatecareermentor.com for more tips.

Golf Is Not a Game Of Perfect

I was going through some of  my books the other day and pulled out one I had not read in a few years, Golf Is Not a Game of Perfect, written by Dr. Bob Rotella.

Dr. Rotella is a performance consultant who has worked with many professional clients, most who refer to him as “Doc’.  Dr. Rotella helps his clients to create an attitude and a mindset about all aspects of a golfer’s game, from mental preparation to competition.

What does that have to do with selling Real Estate…Everything! 

Let`s examine some of the maxims laid out in the book.

1)  On the first tee, a golfer must expect only two things of himself:  to have fun, and to focus his mind properly on every shot. 

As a Realtor, I firmly believe that , before we start working with a client, we must be prepared to have fun as well.  Enjoy the journey and ensure that you are focused and prepared.

2)  Golfers must learn to love the challenge when they hit a ball into the rough, trees, or sand.  The alternatives-anger, fear, whining, and cheating -do no good.

I love Real Estate for the variety, the opportunity to be learning everyday and meeting new people.  Sometimes we hit snags or obstacles but we must learn to deal with the challenges and learn from them.

3)  Confidence is crucial to good golf.  Confidence is simply the aggregate of the throughts you have about yourself.

Similliarly, when selling Real Estate, or any sales for that  matter, it is important to be confident about yourself, your knowledge and your work.

In the introduction of the book he states“Sport psychology, as I teach it, is about learning to think in the most effective and efficient way possible every day.  It`s the psychology of excellence……..golfers, must understand the power within themselves.  They must learn to tap this power and let it flow into their golf game.

As professionals in any field, including Sales, we need to all understand the psychology of excellence and let it flow.

visit  www.realestatecareermentor.com