Read a blog by Seth Goodin the other day and he compared moving your finger around a glass until it starts to sing with what marketers seek, innovation.  Looking for things that vibrate and resonate and those that don’t. 

As Realtors, it is important that we must start by working on our Business Plan, .  It amazes me how many don’t have one and fly by the “seat of their pants”.  Without a business plan, it is virtually impossible to work on a Marketing Plan.  Instead of throwing everything at the wall and hoping that something sticks, start now by getting a business plan togethe.  Once you have the Business Plan together and you know where you are going, prepare the Marketing Plan that will help you to achieve your goals. 

Don’t forget the next important step to keep evaluating the effectiveness of your plans and if you are on track.  Why keep spending money on something that is not bringing the desired results?  It might be just a case of having to know the right speed and right place to make it sing!

Make sure that you are making the glass sing and not breaking it!

For Seth’s complete blog vist http://sethgodin.typepad.com/seths_blog/2010/11/seeking-market-resonance.html

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